Project Description
The 17 unique miniature rooms collected by Helena Rubinstein (1870–1965) are back in a new exhibition, at the Tel Aviv Museum of Art.
Following a comprehensive and detailed process of restoration, the space is planned to fit strict restoration needs with a new and contemporary design. The approach was to create a permanent exhibition for both young and adult visitors. The design resembles a typical ‘Tel Aviv’ street offering the visitors to gaze through facades into the windows of the tiny magical time capsules.
As the exhibition will grow large audiences of families and kids, we added an additional ‘contemporary room’. I modeled the museum’s renown architecture with various artworks that are physically part of the Tel Aviv Museum. Children become ‘Alice’ as they can enter the contemporary miniature museum and to play with the idea of scale and reality.
Project Details
Project: Exhibition Design of Helena Rubinstein’s Miniature Rooms
Client: Tel Aviv Museum of Art, curator: Galit Landau Epstein & Sofia Bery Lifshiez
Contemporary room: Lila Chitayat